The NBA lockout has now resulted in regular season games being cancelled and from all appearances it looks to be headed toward the land of the NHL. It eventually will get solved but will anyone notice?
Indeed right now outside of columnists like Bill Simmons and a few other basketball junkies, the NBA's labor problems are pretty much being met with a shrug by most everyone else, unless you're someone earning $30,000 a year whose livelihood depends on games being played.
If the NFL lockout was the equivalent of the last episode of M*A*S*H in terms of generating interest, then the NFL lockout is like any episode of The Amazing Race. It draws some interest, even some really devoted fans, but most of the country is tuning out.
You can take my word for it or consult any number of sources but on the pecking order of television ratings, the NFL is the 1000 pound gorilla and the NBA is, perhaps, a full grown chimpanzee. Network regular season games in the NBA draw a 2.2 share, which means that of all the television equipped households in this country, only 2.2% were tuned to that game. The story is better in the NBA Finals, but that's merely by comparison. Last season's NBA Finals drew less than an 11 share.
By contrast, last season's Super Bowl was actually the most watched television program in broadcast history, surpassing that final episode of M*A*S*H. NFL regular season games that are nationally broadcast routinely draw in excess of a 10 share, similar to a NBA Finals game.
There are probably a dozen or so reasons you can cite for this vast difference, but however you want to choose to parse it the fact remains that the fans have spoken. Casual indifference toward the NBA lockout vs. intense interest in the NFL lockout mirrors the ratings for each sport.