The chess match between the Cavaliers and enigmatic free agent power forward Drew Gooden finally ended today, as the team inked Drew to a three year contract extension worth twenty three million dollars. All the details and my initial reaction are enclosed.

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Cassano checks in on the Drew Gooden negotiations, noting the stand still things have come to. Reports have surfaced that the Cavs had free agent Reggie Evans in town, which may act as a catalyst to a deal with Gooden. Papa Cass has all the latest on Gooden and Evans in this mornings piece.

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Exactly three months from today, Cavaliers season begins. Wednesday, November 1st, 8:00 PM from The Q. It is one of 33 nationally televised games, and is on ESPN versus the Wizards, who had their jugular sliced by a Damon Jones OT three ball in game six of the two teams first round playoff series. All the rest of the Cavs schedule, and some drive by analysis is enclosed.

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Advertising Age magazine recently did a story on LeBron and his three buddies that are now running the LBJ Empire. The column hits on their quest to make LeBron a "global icon" by 8/8/08, the day he gets over to Bejing for the Olympics. They talk about aligning LeBron with financial services companies, high end automobile makers, and making LeBron the first "billion dollar athlete". The link to the story, and some of my thoughts on the matter are enclosed within.

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