The world loves its yearly dose of Nick Gilbert.
It’s become an annual ritual, at the conclusion of every abysmal post-LeBron Cavs season – three in all. Cavs owner Dan Gilbert rounds up a contingent of famous Clevelanders and heads to New York. At the center of the contingent is Gilbert’s son, Nick.
A 16-year-old who suffers from a disease called neurofibromatosis, Nick Gilbert has used his series of 30-minute turns in the spotlight to raise awareness about his disease. Which was kind of the original reason for Dan Gilbert to put his son in the Cavs’ chair for the 2011 lottery. Nick gets to ham it up like all teenagers love to do, a worthy cause gets some much-needed publicity, and maybe the Cavs sell a few extra t-shirts.
But, things happen. And things happened for Nick Gilbert. He posed a philosophical question to the world on the subject of likability. Then the lotto balls turned a midseason trade with the Clippers into the No. 1 pick that would become Kyrie Irving. And Dan Gilbert, with his marketing radar ever-rotating, apparently made a silent declaration that his son would become the Cavs’ Mr. Lottery from that day forward.
Last year and this year, everyone in the Cavs contingent wore thick-rimmed glasses and bowties to match Nick’s trademark lottery look. To be fair, results are results. Last year, the Cavs were a coin flip (ironically, a flip they won) away from winning the lottery. They ended up picking fourth, where they took Dion Waiters.